Car Junction SEO Case Study

Company Name: Car Junction Ltd.
URL: http://www.carjunction.com
Campaign: Consultation, Staff Training, SEO Campaign, Email Marketing Campaign, Google Adwords Campaign, Banner Advertisement Campaign
Products: 4WDs / SUVs, Buses, Hatchbacks, Mini Buses, Sedans, Sports, Trucks, Wagons, Vans, Generators, Tractors, Machinery, Ambulances
Background:

Car Junction is one of the oldest and the most reputable Automobile Export Company in Japan. Whenever you are venturing to find the best combination in price, economy, high standard of quality and versatility in buying used vehicle, Japan acquires a top place as the most economical and reliable vehicle manufacturing market. Car Junction is a prized member of all the automobile auctions in Japan.

Challenge:

Car Junction was spending budget on Print and Magazines, they realized the importance of SEO, Google Adwords and Banner Advertisements with meetings with us. The challenge was to attract African region where internet was not so popular and increase sales up to 500%.

Strategy:

The banner advertisement strategy goes perfectly profitable, when we consulted and they decided to advertise on AFRICAN NEWSPAPER websites, Africans usually get access to news and they saw banners, clicks and purchase.

Google Adwords strategy of displaying ads on African social and newspaper websites was amazingly effective to increase sales.

The website was huge with hundreds of product pages, we optimized it with ideal interlinking, on page optimization and SEO friendly URLs to attract Google’s attention.

Researching right keywords, Meta Tags, Titles, Great Content, High PR links, Link Building, Industry specific links, Social Media bookmarking, Press Release Distributions, Articles Submissions, Articles section on the website to improve content, Blog campaigns, Forums Publicity and Website Updations.

Results:

In less than 4 months the site showed up on the first page of Google for the valuable keyword terms, "Japanese Vehicles" and "Japanese Cars". The site continues to gain visitors and new leads every day.

Goals Achieved

Visits: 500% Increase

Unique Visitors: 400% Increase

Google PR: 6

Google Backlinks: 7098

No. Of Keywords: 1142