Strategize Blue SEO Case Study

Company Name: Strategize Blue
URL: http://www.strategizeblue.com
Campaign: SEO Campaign, Social Media Campaign
Products: Blue Ocean Strategy Consulting, Training, Keynote, Seminars, Workshops
Background:

Zunaira Munir is founder and managing director of Strategize Blue. As a senior affiliate member of the Global Blue Ocean Strategy Network, Zunaira works directly with Kim Chan and Renee Mauborgne, co-directors of INSEAD Blue Ocean Strategy Institute and authors of Blue Ocean Strategy, the book which launched a worldwide revolution in business strategy.

Challenge:

The under optimized content on the Strategize Blue website and the lack of link popularity was holding this site back from achieving full search engine visibility. In addition to appending and editing the content, we have built themed quality back links to the site from related resources.

Strategy:

Web property analysis, Google sitemaps, Robots.txt, Navigation balancing, Researching right keywords, Meta Tags, Titles, Great Content, High PR links, Link Building, Industry specific links, Social Media bookmarking, Press Release Distributions, Story Media Linking, .Gov Links, .Org Links, .Edu Links, Niche Links, Dofollow Links, Themed Links, Articles Submissions, Articles section on the website to improve content, Blog campaigns, Forums Publicity and Website Updations.

Results:

Today the site is enjoying first page ranking for two very important terms on Google. This business relies on its online presence on the search engines to generate the bulk of its revenue. We have done our job to give this business a tremendous lift in new business and sales.

Goals Achieved

Visits: 200% Increase

Unique Visitors: 150% Increase

Google PR: 4

Google Backlinks: 8563

No. Of Keywords: 297