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TCS SEO Case Study

Company Name: TCS Sentiments Express
Campaign: Google Adwords Campaign, Email Marketing Campaign, Valentine’s Day Campaign, Mother’s Day Campaign
Products: Gifts Courier Services, Cakes, Flowers, Chocolates, Perfumes, Fruits

With over 17 years of carrying messages of joy, affection and your emotions, TCS Sentiments Express takes pride in being the messenger of the most special moments of your life.

Offering a range of gourmet cakes, floral bouquets, ethnic sweets, gift items and much more, Sentiments Express is the perfect way to communicate your feelings without saying anything at all.


Test of Social Network for Increase in Sales through Google Adwords, Valentine Campaign, Mother’s Day Campaign, 4000 Face book Fans and increase in sales up to 50%


TCS Sentiments is already known to be the leader in sending gifts in Asia, so the brand was already there in minds... We just had to think of ways to present the name in front of the customers. Those who was just forgetting the occasions of Valentines and Mother’s Day and thinking of celebrating it uniquely were are main target.

We analyzed the effectiveness of Google Adwords, Email Marketing and Face book Promotions. We spread the name all over the internet where users were browsing the internet.

The design and the message was so important, we decided to take full time on design and message delivered to the viewers.


TCS sentiments got huge response from Google Adwords, Valentine’s Campaign and Mother’s Day Campaign. They realized that depending only on the print media, TV and Magazines alone is not a good strategy as Digital Media and PPC increased their sales dramatically.