Online Media Buying and Planning

Online advertising is NOT just about banners…The world of digital advertising is in constant flux. New, innovative and interactive advertising options are constantly being introduced like geographically and behaviorally-targeted advertising. Online media buying requires more knowledge because of the greater complexities, and launching a successful online advertising campaign only grows more challenging, not less so. And unlike in traditional media, due to fewer standards and consistencies in advertising opportunities, online ad campaigns often require the development of the media plan before the ad creative can even be formalized.

The experienced professionals at 5iCreations (Pvt.) Ltd. work with you to develop a media strategy, conduct media research, create a media plan and ultimately to launch and optimize your online ad campaign.