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Viral Marketing

Viral marketing is about word of mouth or, in the online sense, you might say, word of mouse! It's about creating a buzz around your products or services, techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

For example

HOTMAIL – created over 12 million users in it’s first 18 months of operation through viral marketing. 80% of the recipients signed up because of viral marketing – at NO COST to you. Message comes from a friend is always an element of a trusted approval that enhances the response rate.

5iCreations (Pvt.) Ltd. can develop an effective viral marketing campaign to let you generate awareness and stimulate particular action.

We can help you:
  • Select the best technique to run your viral marketing campaign
  • Develop content, ideas and a personalization strategy
  • Provide tracking options
  • Avoid brand dilution and association with unwanted groups